The Ultimate list of Marketing Statistics
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SEO marketing stats from Hubspot   Fact #1: 44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products.    Fact #2:For every $92 spent acquiring customers, only $1 is spent converting them.   Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016) The first position on Google search results on desktop has a 34.36% clickthrough rate. (Advanced Web Ranking, 2015) The first position on Google search results on mobile has a 31.35% clickthrough rate. (Advanced Web Ranking, 2015) For every…

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11 Alarming Online Marketing Stats That Should Influence Your Digital Strategy
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Stats that will influence your digital marketing strategy.   Fact #1: 76% of respondents believed that marketing has changed more in the past two years than in the last 50.   Fact #2: 9% believed that their digital marketing is working.   The first ever TV ad was for Bulova watches and was broadcasted in 1941 on American screens long before social media was even a brain child of computer experts. But, do you know how digital marketing started? Commercially available desktop PCs started to enter homes in the 1980s. And, in the 1990s, web 1.0 platforms and the internet started to take shape. Soon enough,…

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The Local Search Stats You Need to Know
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General SEO and Local Search stats.   Fact #1: 35 percent of consumers trust a business after reading 2-3 reviews   Fact #2: After reading 10 reviews, most consumers won’t look any further   All industry professionals have developed secrets that help them be successful. Chefs have award-winning recipes that they keep under lock and key, fishermen have their favorite hidden fishing holes and professional athletes have training regimens they swear by. For you, the secret recipe for a successful business lies with your online marketing strategy. Search Engine Optimization is a popular buzzword for businesses in this day and age….

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Online Marketing For Small Businesses – Statistics and Trends
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Infographic about small business online marketing budgets.   Fact #1: 55% of small businesses spend less than 20% of marketing budget on online marketing. Fact #2: 30% of small businesses are decreasing spending on outside marketing agencies.   Did you know 50% of SMBs spend less than $300/month on online marketing and 75% of SMBs believe that internet marketing is ‘effective’ or ‘very’ effective at attracting new customers. Check our latest infographic “Online Marketing For Small Businesses” for latest small businesses online marketing statistics and trends.   Read Full Article.

21 Social Media Marketing Statistics You Need to Know in 2017
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Recent mobile marketing stats and trends.   Fact #1: Adults aged 18-34 are most likely follow a brand via social networking (95%) Fact #2: 96% of the people that discuss brands online do not follow those brands’ owned profiles.   In 2017 social media has become the crucial part of digital communications strategies. Social media delivers measurable results in sales, leads, and branding. It also enables to reach a large number of people at a low cost. The world of social media networks is dynamic and in constant change. So check out the important numbers behind it. Buckle up for 21…

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SMALL BUSINESS MARKETING STATISTICS & TRENDS (2017)
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Stats for several categories of internet marketing.   Fact #1: Businesses using Google AdWords earn about $3 for every $1.60 they spend   Fact #2: Being responsible for 89.3% of all internet searches, Google is still easily the most popular search engine out there.   As you get ready to launch your business, knowing these small business marketing statistics and understanding the trends of the business community will help you plan ahead, and successfully run and grow your business online. This article here is a compilation of countless recent market studies and stats in regard to small business marketing. It should provide you with a concise overview…

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10 Ways To Simplify Your Local Marketing Strategy In 2016
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Tips for simplifying your marketing strategy.   Fact #1: 67 percent of consumers who demand mobile-optimized sites   Fact #2: 80 percent of your results are driven by 20 percent of your marketing   As I scoured articles proclaiming the top trends in marketing for 2016, one thing that struck me was how many new technologies and new products were being pushed out, all in the name of bigger and better. It was a bit overwhelming. For the local business owner, marketing has become so complicated. Audiences are fragmented over hundreds of different media outlets, apps, platforms, search engines, social media sites…

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37 Staggering Video Marketing Statistics for 2017
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Video marketing statistics to help your business.   Fact #1: YouTube has over a billion users, almost one-third of total internet users.   Fact #2: More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.   As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy stats to use to convince your boss to invest in that video project, YouTube ads, or simply qualify your Snapchat habit. Video Marketing Volume Statistics 82% of Twitter users watch video content on Twitter YouTube has over a billion users, almost…

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29 Digital Marketing Statistics for 2017
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General statistics about digital marketing?   Fact #1: Digital advertising spending is expected to reach $113.18 billion in 2020   Fact #2: 4X as many customers would rather watch a video about a product than read about it   The digital marketing industry has been growing for over two decades now and is expected to continue growing well into the future. According to Statista, the U.S. spent $59.82 billion on digital advertising in 2015 and spending is expected to reach $113.18 billion in 2020! In 2016 about 22% of businesses were satisfied with their conversion rates (Econsultancy, 2016). However, for every $92 spent on acquiring leads,…

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The Small Business Guide to Local Marketing
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As a Small Business, Follow Local Trends to Gain an Advantage Over Competitors.   Fact #1: 74 percent of all Internet traffic in 2017 will be video   Fact #2: Using the word ‘Video’ in an email subject line boosts open rates by 19 percent, click-through rates by 65 percent and reduces unsubscribes by 26 percent.   Though they may not have the marketing budget the big chains have, small businesses are in a unique position to take advantage of their location and size in order to succeed. If your assets are in presentable shape, and you make your business visible by…

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Local SEO Statistics
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What is SEO? Here’s an explanation through numbers.   Fact #1: 64% of local customers use online search engines and directories as their main way to find local business   Fact #2: 30% of mobile searches are related to a location   I’m going to get into several Local SEO Statistics that I see and incredibly important if you’re considering ways to grow your business today.  But first, let’s put Local SEO in context and explain what exactly Local SEO is. Remember when you used to use the Yellow Pages to find businesses near you? You know, the actual physical Yellow Pages book? Well,…

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10 Surprising Digital Marketing Statistics for Financial Services Marketers
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Digital marketing stats for financial services.   Fact #1: Pages ranking #1 had an average of 168% more linking domains than those ranking #5.   Fact #2: One in eight social media messages to brands are responded to within three days.   Digital marketing for financial services is no guessing game. Like accountants and financial analysts, smart digital marketers know how to dive into the numbers to interpret data and uncover trends. When they do, sometimes what they find is remarkable. Most marketers don’t get to spend as much time as they’d like analyzing data. Luckily, many marketing experts are…

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