Improve your local ranking on Google
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Google’s advice for improving local search ranking.   Local results appear for people who search for businesses and places near their location. They’re shown in a number of places across Maps and Search. For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile device. Google will try to show you the kind of nearby restaurant that you’d like to visit. In the image below, Google uses local results to suggest some options. Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect…

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How to Remove Bad Reviews From Google Local By Responding
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How responding to Negative reviews can change a reviewer’s opinion.   We all know by now that more and more people are using their cell phones to find products and services. In fact, Google Maps is the most used smartphone app, used by 54% of all smartphone users. That’s a lot of online Local searches. Google themselves have produced research showing that over 55% of people doing a search on their phone take a conversion action within 1 hour, and 84% of mobile searchers take a conversion action within 5 hours.   Read Full Article.

15 Proven Tips to Respond (and Fix) Negative Reviews.
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15 Tips for what to do when responding to a negative review.   Responding to reviews should be done with care, however.  Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand. Never be defensive about negative reviews.  Even if the reviewer was completely wrong and is acting like a jerk.  You are going to be writing what amounts to public relations content in this reply and it needs to be your best work.  Everyone has a bad day, and this may have…

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Tips for writing great reviews
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Here’s What Google considers to be a good review.   Writing great reviews helps others discover the places that are just right for them. Here are a few tips: Be informative and insightful: Be specific and relevant to the place you’re reviewing, and describe what other visitors are likely to experience. Highlight what makes the place special, and try to share something novel and new. From signature dishes to secret sale racks, reviews should reveal the unique experiences that places offer.   Read Full Article.

Why Your Local SEO Efforts Better Includ an Online Review Strategy
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The Algorithm of Google and the Do’s/Dont’s of Asking for reviews.   Even if you are new to the world of SEO, you know in your gut that reviews are important to the success of your business. After all, when you look for dinner, a plumber, or a doctor, you likely look to reviews to help you make a decision. So understanding why client reviews are important to a successful attorney marketing plan isn’t hard. But what can be hard is understanding why reviews are important for local SEO optimization.   Read Full Article.

Google Reviews: A Local SEO Must Do
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The basics of what you can do on Google to engage customers.   There was a time when the first impression you made on a potential customer was direct – that is, a phone call or an in-person meeting. You were able to control your message, your presentation, and the overall interaction. That is no longer the case. In today’s climate of online research for local businesses and services, that first impression is most often disconnected. You, the business owner, won’t even know you’ve made an impression in most cases. The interaction will have happened online, without your involvement. Assuming…

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Five Ways to Improve google Places Page Ranking
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Tips for using all of Google’s features to help your page ranking.   I’ve already written about how to optimize your Google Places page. And how to get reviews for it. But recently I’ve been asked a lot by local business owners about how to improve their Google Places rankings. Once you have optimized your Place page, it comes down to five things which I am about to explain. #1 – Business Listings Getting ranked high within Google Places comes down to Google verifying that your business is real. It does this by determining how often your business name, address and phone number…

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The Importance of Google Reviews
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How visible are Google reviews?   There are three main benefits of getting customer reviews; first, to acquire testimonials you can use in marketing your business; second, to better understand what you are doing right and/or wrong as a business; and third, to improve the visibility of your business on Google. In regards to the latter, the importance of accumulating genuine and honest reviews of your services online is ever increasing. Although you may have all the other elements of your local search strategy covered, the power of review data should not be underestimated. First, the power of the customer…

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8 Amazing Examples of Business Owners Responding to Reviews
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Examples of responses to Positive, Negative, or Extreme reviews.   Online reviews on sites like Yelp, TripAdvisor, Facebook, and Google give people a way to share their customer experiences not only with businesses but with fellow consumers, too. And consumers rely on these reviews in order to discover businesses and brands that provide the best customer experience. That’s why monitoring and responding to reviews is an important part of managing customer feedback and protecting your brand reputation.   Read Full Article.

Improve local SEO
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How to optimize your Google my Business listing for better SEO and customer engagement.   My Business is Google’s one-stop shop to manage how your business will look and perform in the search engine. It is an essential tool to find out and adjust how your site shows in Maps, the Knowledge Graph, Google+ and organic search results. According to the 2017 edition of Moz’ Local Search Ranking Factors Survey, Google My Business continues to be the biggest driver of local SEO success, with quality links coming in at a close second. You can manage your business listing by adding NAP details,…

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How Google Reviews Impact Your Local SEO and Why They Matter to Your Business
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Linkedin’s tips for how to use Google reviews to improve SEO and Search Ranking.   Chances are that, as a business owner you are probably not the only person offering the particular commodity or service you provide, in some instances, the competition could be particularly steep. A customer looking to use the category of service you provide more often than not is flooded with different options (that constitutes your business and those of your rivals) and has to make a choice. Consumers take a lot into consideration when deciding on which service provider to select, from price, business reputation and…

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Local SEO 101: How to get Your Business on the First Page of Google
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How to optimize and use your Google my Business profile   If you own a small business, you probably understand the importance of showing up in the search results in your neighborhood. But did you know that 50 percent of consumers who conducted a local search on their smartphones visited a store within one day? That’s quite a few people, and this means that ranking for those local searches has a direct impact on the number of people entering your store. If you’ve been working to improve the search engine optimization (SEO) on your website, you already have a great start. But…

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