Responding to Yelp Reviews
Regardless of the rating, you should be responding to all your Yelp reviews. Responding to all your reviews will help increase your online reputation, but before you can start responding, you will need to claim your Yelp profile.
Claim Your Business Page
Before you can start responding to reviews, you must first claim your business on Yelp. There are other benefits to claiming your Yelp page, but the biggest benefit is you will be able to respond to your reviews.
How do I Respond to My Yelp Reviews?
Once your business page has been claimed, you will be able to start responding to your reviews. If you are unsure how to do that, read this article.
Should I Respond to Yelp Reviews
Yelp allows businesses to post both public and private replies for each review. As a result, Yelp encourages businesses to respond to their reviews because it “is a great way to learn from and build goodwill with one of your most vocal customers.” As with other review sites, you should respond as quickly as possible to both positive and negative reviews.
When Should I Send a Private Response?
Sometimes a simple sorry is not enough when responding to your reviews. In those cases, it is usually best to send a private response. This is common if a business is giving the reviewer an email or phone number to call to get more information about their visit. When you take an interaction to offline, you should still post a public response that says something to the effect of “We have sent you a private response” so others who see that review know you did not ignore it.
Benefits of Yelp Reviews
There are many benefits of Yelp reviews. Below we listed out the benefits that are most important.
Yelp Filters Out Irrelevant Reviews
When Yelp feels as though a review is an unhelpful rant or rave, fake, or the user is bias, it will filter that review out. However, their filter is known for hiding many positive reviews as well – as mentioned in several articles.
Learn How to Improve Your Business
When customers leave reviews on Yelp, they are giving you their feedback and most of the time they give you areas of your business that need improvements. By going through and reading these reviews, you as a business can get a good idea of how to improve and better the customer experience.
Increase Your Revenue
A one star increase in Yelp rating leads to a 5-9% increase in revenue. That means the better your business looks on Yelp, the more likely customers will give your business a try.
Getting more Yelp Reviews
Yelp does not allow you to ask for reviews. In order to get more Yelp reviews, it is best to simply make users aware you are on Yelp.
Show Customers You Care About Reviews
Yelp states “Responding to reviewers’ concerns shows that you value their feedback and that you’re always striving to improve.” As customers trust you’ll hear their feedback and make improvements, they will be more open to leaving reviews.
Make Customers Aware You’re on Yelp
Unlike other review sites, Yelp does not want you to ask customers for reviews. Instead, you can let them know your business is on Yelp. That gives the customer the option to leave a review without pressuring them to give their feedback (Which decreases the likelihood their review will be filtered out).
Put Yelp Reviews in Marketing Materials
Sharing past Yelp reviews in brochures and advertising is a good way to make customers aware you are on Yelp without having to ask them for a review. In addition, if your business has a good rating on Yelp, you can put the famous Yelp sticker in your window.
Are the Majority of Yelp Reviews Negative?
Contrary to popular belief, the majority of Yelp reviews are positive. Many people claim that most of Yelp’s reviews are negative, but according to Yelp, 44% of reviewers leave 5 star ratings, and 74% of reviewers recommended businesses or products.
What are the Demographics of Yelp Reviewers?
According to Yelp.com, roughly 42% of Yelp reviewers are in the age group of 18-34, and 43% of users also make a salary of $100K+. More that half of Yelp users also have at least a college education. These statistics show that the majority of Yelp users are well educated, young adults, who make a salary of $100K+.
What Can I do About Fake Yelp Reviews?
If you think one of your Yelp reviews is fake, you can report it. This can be done by locating the review in the “reviews” section of your business page. Next, click on the flag icon on the bottom right of the review to report it. Yelp will determine if the review is in fact fake and let you know of there decision by email, which may take several days. For more information, please visit this Yelp article.