Comprehensive Guide on TripAdvisor Reviews

By: Reply Pro Team

July 21, 2016

Responding to TripAdvisor Reviews

Responding to your TripAdvisor reviews is a quick and easy way to increase your online reputation.

How do I claim my business on TripAdvisor?

Claiming your business on TripAdvisor is simple.  After you claim your business, you’ll have access to the many benefits that go along with claiming your business.

How do I respond to TripAdvisor Reviews?

After your business has been claimed, you will start to be able to respond to your TripAdvisor reviews.

Should I respond to all TripAdvisor Reviews?

Probably.  By responding to all reviews you receive in a timely manner, you are showing the customer you care about them and are looking to improve. In fact, TripAdvisor reported “On average, properties that responded to feedback in less than a day boasted occupancy rates 12.8% higher than properties that took two days to respond.”

Who can Respond to TripAdvisor Reviews?

TripAdvisor allows anyone who is a verified user to claim your business.  Anyone who has claimed your business can respond to your reviews.  As a result, when responding to your reviews, TripAdvisor gives you the option to put your role for the company.

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Don’t Do This When Responding to TripAdvisor Reviews

When responding to reviews, it’s best to keep it professional.  Whatever you do, avoid the following:

o   Using Foul Language

o   Offer incentives or bribes

o   Write a Response when you’re angry

o   Read more best practice tips for responding to TripAdvisor Reviews

Why Isn’t My Response Showing?

When you respond to a TripAdvisor review, it will be pending somewhere between 24 and 48 hours before they will post it.  TripAdvisor needs to approve your response before it will be visible.

Benefits of TripAdvisor Reviews

TripAdvisor reviews can help your business have a better online reputation and help you to more easily reach out to customers.

Learn How to Improve Your Business

TripAdvisor is unique in that reviewers give a rating for each area of your business in addition to the overall rating.  This gives your business a better idea of areas of where you excel and areas where you may need a little work.

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Increase Customer Trust

If your business responds to most or all reviews they receive on TripAdvisor, that tells customers you care about them and are open to improvements.  When customers know you are open to changes, they will most likely pick you over your competitors.

More Frequent Business

TripAdvisor has said “Research shows that responding to more than 50% of TripAdvisor reviews correlates with 6.8% point growth and occupancy rate.”  For you, that means your business will grow and have more customers simply by responding to the reviews you receive.

TripAdvisor Filter

TripAdvisor filters out reviews that it considers to be unhelpful or irrelevant.  This can help your business because it will get rid of those fake, one star reviews so it doesn’t affect your overall rating.

Getting More TripAdvisor Reviews

There are a couple things your can do to get more TripAdvisor reviews.  Review Express is a great tool TripAdvisor offers for getting more reviews.

Review Express

Review Express is a tool businesses can use to email past customers and guests to remind them to leave you a review on TripAdvisor.  This can be a fast and easy way to get more TripAdvisor reviews.  Click here to sign your business up for Review Express.

Show Customers you care about Reviews

When customers know you go through and read their reviews, they are more likely to leave them.  Responding to your TripAdvisor reviews is a great way to ensure customers that you do read reviews and value their feedback.  When customers know you care about your reviews, they are more likely to leave them.

FAQs

Do Responses Affect my TripAdvisor Ranking?

TripAdvisor has not come out and explicitly said responses affect your ranking on their website.  However, it is our assumption that responding does in fact affect your TripAdvisor ranking is some way shape or form.

Is TripAdvisor Just for Hotels?

No, TripAdvisor isn’t just for hotels. Although hotels are one of their biggest uses, they also show reviews for flights, rentals, restaurants, things to do, cruises, and more. However, TripAdvisor does provide better analytics to hotels.

Is TripAdvisor Just for Travelers?

TripAdvisor is not specifically for travelers; anyone can write a review on TripAdvisor.  More importantly, TripAdvisor profiles rank high on Google searches.  Therefore, millions of locals use TripAdvisor to find new businesses and to read their reviews.

Can I edit TripAdvisor Responses?

Once a response is posted, it cannot be edited.  TripAdvisor does, however, allow you to delete a response after it is published.  If you really want to change what you said, the only way would be to delete your reply and rewrite it.

Do TripAdvisor Reviews Affect my SEO?

Yes, when a customer searches for your business, your TripAdvisor reviews and your rating will show up near the top of the results page. This is because search engines want to give customers instant and accurate info about your business.