15 Tips for what to do when responding to a negative review.
Responding to reviews should be done with care, however. Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand.
- Never be defensive about negative reviews. Even if the reviewer was completely wrong and is acting like a jerk. You are going to be writing what amounts to public relations content in this reply and it needs to be your best work. Everyone has a bad day, and this may have been theirs, so it’s worth it to try to rise above the fight or flight response.