Tips for simplifying your marketing strategy.
Fact #1: 67 percent of consumers who demand mobile-optimized sites
Fact #2: 80 percent of your results are driven by 20 percent of your marketing
As I scoured articles proclaiming the top trends in marketing for 2016, one thing that struck me was how many new technologies and new products were being pushed out, all in the name of bigger and better. It was a bit overwhelming.
For the local business owner, marketing has become so complicated. Audiences are fragmented over hundreds of different media outlets, apps, platforms, search engines, social media sites and business listing products.
Yet technology is constantly evolving the way media is accessed and consumed, and it remains critical for businesses to use technology to stay competitive. Large businesses have the resources to utilize every new martech innovation and reach out through every available social media channel.