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The Ultimate list of Marketing Statistics
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SEO marketing stats from Hubspot   Fact #1: 44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products.    Fact #2:For every $92 spent acquiring customers, only $1 is spent converting them.   Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016) The first position on Google search results on desktop has a 34.36% clickthrough rate. (Advanced Web Ranking, 2015) The first position on Google search results on mobile has a 31.35% clickthrough rate. (Advanced Web Ranking, 2015) For every…

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11 Alarming Online Marketing Stats That Should Influence Your Digital Strategy
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Stats that will influence your digital marketing strategy.   Fact #1: 76% of respondents believed that marketing has changed more in the past two years than in the last 50.   Fact #2: 9% believed that their digital marketing is working.   The first ever TV ad was for Bulova watches and was broadcasted in 1941 on American screens long before social media was even a brain child of computer experts. But, do you know how digital marketing started? Commercially available desktop PCs started to enter homes in the 1980s. And, in the 1990s, web 1.0 platforms and the internet started to take shape. Soon enough,…

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The Local Search Stats You Need to Know
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General SEO and Local Search stats.   Fact #1: 35 percent of consumers trust a business after reading 2-3 reviews   Fact #2: After reading 10 reviews, most consumers won’t look any further   All industry professionals have developed secrets that help them be successful. Chefs have award-winning recipes that they keep under lock and key, fishermen have their favorite hidden fishing holes and professional athletes have training regimens they swear by. For you, the secret recipe for a successful business lies with your online marketing strategy. Search Engine Optimization is a popular buzzword for businesses in this day and age….

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Online Marketing For Small Businesses – Statistics and Trends
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Infographic about small business online marketing budgets.   Fact #1: 55% of small businesses spend less than 20% of marketing budget on online marketing. Fact #2: 30% of small businesses are decreasing spending on outside marketing agencies.   Did you know 50% of SMBs spend less than $300/month on online marketing and 75% of SMBs believe that internet marketing is ‘effective’ or ‘very’ effective at attracting new customers. Check our latest infographic “Online Marketing For Small Businesses” for latest small businesses online marketing statistics and trends.   Read Full Article.

21 Social Media Marketing Statistics You Need to Know in 2017
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Recent mobile marketing stats and trends.   Fact #1: Adults aged 18-34 are most likely follow a brand via social networking (95%) Fact #2: 96% of the people that discuss brands online do not follow those brands’ owned profiles.   In 2017 social media has become the crucial part of digital communications strategies. Social media delivers measurable results in sales, leads, and branding. It also enables to reach a large number of people at a low cost. The world of social media networks is dynamic and in constant change. So check out the important numbers behind it. Buckle up for 21…

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SMALL BUSINESS MARKETING STATISTICS & TRENDS (2017)
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Stats for several categories of internet marketing.   Fact #1: Businesses using Google AdWords earn about $3 for every $1.60 they spend   Fact #2: Being responsible for 89.3% of all internet searches, Google is still easily the most popular search engine out there.   As you get ready to launch your business, knowing these small business marketing statistics and understanding the trends of the business community will help you plan ahead, and successfully run and grow your business online. This article here is a compilation of countless recent market studies and stats in regard to small business marketing. It should provide you with a concise overview…

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10 Ways To Simplify Your Local Marketing Strategy In 2016
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Tips for simplifying your marketing strategy.   Fact #1: 67 percent of consumers who demand mobile-optimized sites   Fact #2: 80 percent of your results are driven by 20 percent of your marketing   As I scoured articles proclaiming the top trends in marketing for 2016, one thing that struck me was how many new technologies and new products were being pushed out, all in the name of bigger and better. It was a bit overwhelming. For the local business owner, marketing has become so complicated. Audiences are fragmented over hundreds of different media outlets, apps, platforms, search engines, social media sites…

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Improve your local ranking on Google
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Google’s advice for improving local search ranking.   Local results appear for people who search for businesses and places near their location. They’re shown in a number of places across Maps and Search. For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile device. Google will try to show you the kind of nearby restaurant that you’d like to visit. In the image below, Google uses local results to suggest some options. Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect…

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How to Remove Bad Reviews From Google Local By Responding
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How responding to Negative reviews can change a reviewer’s opinion.   We all know by now that more and more people are using their cell phones to find products and services. In fact, Google Maps is the most used smartphone app, used by 54% of all smartphone users. That’s a lot of online Local searches. Google themselves have produced research showing that over 55% of people doing a search on their phone take a conversion action within 1 hour, and 84% of mobile searchers take a conversion action within 5 hours.   Read Full Article.

15 Proven Tips to Respond (and Fix) Negative Reviews.
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15 Tips for what to do when responding to a negative review.   Responding to reviews should be done with care, however.  Here are some tips for businesses who are going to begin responding to these reviews so you can avoid embarrassment and maximize the positive effect on your brand. Never be defensive about negative reviews.  Even if the reviewer was completely wrong and is acting like a jerk.  You are going to be writing what amounts to public relations content in this reply and it needs to be your best work.  Everyone has a bad day, and this may have…

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Tips for writing great reviews
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Here’s What Google considers to be a good review.   Writing great reviews helps others discover the places that are just right for them. Here are a few tips: Be informative and insightful: Be specific and relevant to the place you’re reviewing, and describe what other visitors are likely to experience. Highlight what makes the place special, and try to share something novel and new. From signature dishes to secret sale racks, reviews should reveal the unique experiences that places offer.   Read Full Article.

Why Your Local SEO Efforts Better Includ an Online Review Strategy
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The Algorithm of Google and the Do’s/Dont’s of Asking for reviews.   Even if you are new to the world of SEO, you know in your gut that reviews are important to the success of your business. After all, when you look for dinner, a plumber, or a doctor, you likely look to reviews to help you make a decision. So understanding why client reviews are important to a successful attorney marketing plan isn’t hard. But what can be hard is understanding why reviews are important for local SEO optimization.   Read Full Article.